Traditional Sales vs Account-Based Marketing

Account-Based Marketing (ABM) has revolutionized B2B sales and marketing, but what makes it so different from Traditional Sales?

Learn about the 5 core distinctions between traditional sales and ABM:

  • Objective: How are leads generated?
  • Approach: What content does the prospect or customer see?
  • Target: Who are the key decision makers in their organization?
  • Outlook: Adopt a short-term or long-term perspective?
  • Integration: How closely are sales and marketing aligned?

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