Traditional Sales vs Account-Based Marketing
Account-Based Marketing (ABM) has revolutionized B2B sales and marketing, but what makes it so different from Traditional Sales?
Learn about the 5 core distinctions between traditional sales and ABM:
How are leads generated?
What content does the prospect or customer see?
Who are the key decision makers in their organization?
Adopt a short-term or long-term perspective?
ow closely are sales and marketing aligned?
Want to learn more? Get your free copy of "Battle of the Sales Strategies" when you fill out the form.
© 2019 Node